Tag: CXO
October 22, 2018
MSP Sales: The Buyer’s Journey and How it Applies to You
itgdevUnderstanding the process your prospects take when deciding on your services comes down to a likely familiar term called the buyer’s journey. How much you understand this journey, and the role your MSP plays within it, will have a direct effect on your ability to sell.
September 04, 2018
The Importance of Female Leadership in Your MSP
itgdevWhat percent of your MSP is female? Despite what we know about the importance of gender diversity in the workplace, the numbers are typically still quite low. So how can you leverage female leadership in your MSP, and why is it so important? Let’s dive into it.