IT Glue is pleased to announce the expansion of its international footprint into the APAC and ANZ regions. The expansion includes the hiring of two industry veterans – Martin Ashby and Sim Bong. Ashby will serve as Managing Director, APAC, while Bong will serve as Director, Sales, ANZ.

With deep roots in the IT industry, Martin and Sim have both been key players at one of IT Glue’s largest partners, Kaseya, for many years, dating back to when Martin launched their APAC operation. Ashby also a co-founded BYG Advantage, a company specializing in APAC business development, which lends itself nicely to IT Glue’s expansion goals for the region. While expansion in the APAC region is a key move for IT Glue, the company already has a strong presence in Australia and New Zealand, having more than tripled its partner base over the past year.  

“Our expansion into APAC and ANZ is a testament to the incredible momentum IT Glue is experiencing on the international stage,” says IT Glue CEO, Chris Day. “Having a product that is purpose-built for MSPs from a company with deep roots in the MSP industry, built by MSPs for MSPs has allowed us to leverage key partners who intrinsically understand the critical pain points it solves for MSPs everywhere.” Day adds, “Asia-Pacific is a huge market for us and I’m thrilled to have Martin and Sim on board to help us make our mark there.”

Look for Sim and Martin at events around the region in the coming months, starting with HTG Sydney May 22-27. To learn more about how IT Glue can help streamline your documentation and deliver instant ROI, click below.

IT Glue allows for efficient storage and retrieval of all the documentation you need to help your MSP run better. By integrating PSA and RMM data, we can help increase your efficiency upwards of 20%, and reducing onboarding times by even more. Eliminating wasted time from your business, IT Glue gives you more time to focus on what matters, like growing your business. This is what we call Freeing Minds.