Translating IT speak into Business Speak to get more YES

When reflecting on your core skill set, would you classify yourself primarily as an “IT Professional” or a “Business Professional”?  Far too often, we invest in the latest and greatest technology but fail to see the profitability of the solutions we offer to our clients.

Why? Customers are unable to see the value of the solutions pitched.

Stand out in today’s challenging MSP environment by prioritizing collaboration with your clients and learning how to relay the value of your services with marketing tactics. Building trust with your customers will give you the competitive advantage you need to meet your business and sales goals.

Watch as SVP of Channel & Community, Dan Tomaszewski, and Sr. Director, IT Glue Product Marketing, Wendy Har, discuss ways to improve how you build trust, collaborate, and get more YES in 2022.

In this session, you will learn:

  • How to incorporate collaboration-as-a-service as your competitive advantage to nurture client relationships and build trust
  • Strategies to take IT services and solutions to market profitability in 30 days
  • Clearly demonstrate and articulate the value of your services and solution

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