Thinking about expanding your managed services? There’s no question the benefits are myriad: Recurring revenue. Ability to scale. Long-term customer contracts. These are all desirable to the channel, particularly in today’s climate. But expanding your service model is not simple and requires advanced due diligence. Highlights of this market intelligence session, based on CompTIA’s latest research, will include insights into two critical areas: First, understanding how the end user customer handles its IT and what does or does not drive their managed services adoption behavior – particularly when faced with unexpected business challenges. Second, knowing from a channel firm perspective what operational, sales and marketing considerations must be made to achieve maximum growth, profitability, and adaptability.