A lost customer costs all businesses and without question impacts the bottom line. Also called attrition or churn, this very real business issue is hindering your MSP’s ability to grow.
So what is the true cost of a lost customer? To truly understand this, we must delve far deeper than lost MRR and address the systemic issues that ultimately cause a ripple effect throughout your MSP.
This on-demand webinar and e-book will help you understand exactly how much a lost customer is costing you and what you can do to mitigate this cost moving forward.
The key topics discussed include:
- The four key elements that make up the True Cost of Customer Loss
- The four pillars of customer retention in an MSP
- Processes and focus points for keeping your team on track